Senior Trade Marketing Manager (m/w/d)
Core
Senior Trade Marketing Manager responsible for building and harmonizing trade marketing strategies, POS development, and international expansion for a Better-for-You snack brand across DACH and new European markets.
Role type
Senior Trade Marketing Manager (FMCG)
Builds
Innovative in-store POS materials, cross-channel trade campaigns, and market-specific activation concepts for France, Netherlands, Belgium, and Poland.
Domain
FMCG / Snacks / Retail Trade Marketing
Deliverable
product features
Required skills
Trade Marketing strategy, POS material development, Shopper marketing, KAM collaboration, International market expansion, Influencer campaign coordination, Budget management, Creative design thinking
Preferred skills
Better-for-You or confectionery experience, Knowledge of FR/NL/BE/PL retail structures, Category Management
Technologies
None stated
Responsibilities
Develop and procure innovative POS materials; Harmonize trade campaigns with performance marketing and social media; Collaborate with KAM on sell-in strategies; Build market-specific concepts for new European countries; Coordinate influencer campaigns with retail focus; Manage trade marketing budget and reporting.
Seniority
Senior, hands-on IC