Leiter Onlinemarketing & Leadgenerierung (m/w/d)
Core
Leading the online marketing team to drive lead generation and brand visibility for a mass timber home construction franchise system.
Role type
Senior marketing team lead (online marketing & lead generation)
Builds
Digital marketing campaigns, website optimization, and lead generation strategies for a national franchise network
Domain
Real estate / Construction / Franchise marketing
Required skills
Digital marketing strategy, Conversion optimization, SEO/GEO/SEA, Web analytics, Performance campaign management, Team leadership, Stakeholder management, AI tool application, Content strategy, UX optimization
Preferred skills
Experience in the construction industry, English language skills
Technologies
TYPO3, Google Ads, Social Media platforms, AI tools
Responsibilities
Lead and develop digital lead generation measures, Optimize the website network (TYPO3) for visibility and conversion, Identify and implement AI use cases in digital marketing, Analyze website and campaign performance metrics, Plan and optimize performance campaigns, Develop recommendations for regional franchise partners
Seniority
Senior, hands-on IC with team leadership