Senior Data Scientist, Marketing Measurement, Consumer Solutions
Core
Lead Labcorp OnDemand's marketing measurement strategy, establishing scalable frameworks for performance tracking, attribution, and budget allocation across all marketing channels.
Role type
Senior IC data scientist (marketing measurement & econometrics)
Builds
Unified marketing data models, multi-touch attribution models, Marketing Mix Modeling (MMM) capabilities, and predictive forecasting tools.
Domain
Healthcare diagnostics / Consumer health / Digital marketing analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, causal inference, econometric analysis, experimental design, Python, SQL, Power BI/Tableau
Preferred skills
Advanced degree in Statistics/Economics, experience in healthcare/diagnostics/eCommerce, familiarity with Databricks/Snowflake/Adobe CJA, leading complex analytics initiatives
Technologies
Python, SQL, Power BI, Tableau, Databricks, Snowflake, Adobe CJA
Responsibilities
Define and govern KPI definitions, event taxonomies, and attribution methodologies; Develop predictive models for customer acquisition and lifetime value; Execute incrementality studies and geo-based experiments; Translate analytical findings into business recommendations for executives; Evaluate measurement technologies and external partners.
Seniority
Senior, hands-on IC with strategic ownership
