Performance & Growth Marketing Manager (m/w/d)
Core
Driving B2B demand generation and customer acquisition across paid channels to generate qualified leads and optimize marketing performance.
Role type
Performance & Growth Marketing Manager
Builds
Scalable B2B lead generation campaigns and optimized user journeys
Domain
B2B SaaS / Tech
Required skills
Performance marketing (Paid Search, Paid Social), Budget management, Channel optimization, Data analysis, Stakeholder management, AI tool usage
Preferred skills
HubSpot, GA4, GTM, LinkedIn Campaign Manager, Meta Business Manager
Technologies
Google Ads, LinkedIn, Meta, GA4, GTM, AI tools
Responsibilities
Develop and execute data-driven demand generation measures; Plan, implement, and optimize campaigns based on KPIs (CPL, CAC, ROAS); Optimize paid channels and conversion rates; Set up tracking and reporting; Manage external freelancers and collaborate with Sales/RevOps
Seniority
Mid-level, hands-on IC
