(Senior) Marketing Manager (m/w/d)
Core
Develop and execute B2B marketing strategy, manage lead generation funnels, and create content to strengthen market positioning.
Role type
Senior B2B Marketing Manager
Builds
B2B lead generation funnels, content assets, and marketing campaigns
Domain
B2B Services
Required skills
B2B marketing strategy, lead generation, content creation, KPI monitoring, campaign planning, graphic design, CRM management, CMS management
Preferred skills
Adobe tools, event planning, internal training support (via careerplan.io/jobs/2630000-senior-marketing-manager-mwd-at-umco)
Technologies
Typo3, NEOS, Adobe, CRM systems, Newsletter tools
Responsibilities
Develop and execute B2B marketing strategy, build and optimize lead funnels, monitor KPIs and drive optimizations, create targeted content including blogs and social media posts, plan and execute marketing campaigns and events, collaborate with internal departments and external agencies, create graphic content, support internal training seminars
Seniority
Senior, hands-on IC