Customer Marketing Manager - Real World Data
Core
Develop integrated marketing programs and serve as a strategic partner to the commercial organization for Real World Data (RWD) products and platform capabilities.
Role type
Customer Marketing Manager (B2B Healthcare/Life Sciences)
Builds
Integrated go-to-market plans, sales enablement materials, customer-facing marketing assets, and campaign content for RWD solutions.
Domain
Life Sciences / Healthcare / Real World Data (RWD)
Deliverable
product features | dashboards & analysis
Required skills
B2B healthcare marketing, RWD/RWE marketing, integrated campaign execution, sales enablement strategy, consultative sales support, cross-functional collaboration, market insights analysis, AI-enabled marketing technologies, project management, scientific/technical concept translation
Preferred skills
Pharmaceutical drug development knowledge, evidence generation understanding, life sciences commercial organization experience, marketing automation platforms, digital marketing analytics, SEO, account-based marketing
Technologies
Salesforce, Workfront, Eloqua, Marketo
Responsibilities
Develop and maintain sales enablement materials (presentations, battlecards, guides); Plan and execute integrated go-to-market plans for new RWD products; Manage digital and account-based marketing campaigns; Create customer-centric messaging and value propositions; Partner cross-functionally with Commercial, Product, Medical, and Digital teams to deliver marketing initiatives.
Seniority
Mid-Senior, hands-on IC