E-Mail Marketing Manager (w/m/d)
Core
Design and execute strategic email marketing campaigns, customer journeys, and automated workflows to support the onboarding and integration of immigrants in Germany.
Role type
Senior E-mail Marketing Manager
Builds
Automated email workflows, segmented campaigns, and customer journey touchpoints
Domain
Legal-Tech / Immigration Services
Required skills
Email marketing strategy, campaign automation, customer segmentation, A/B testing, copywriting, performance analysis, CRM management, HubSpot/Klaviyo/Mailchimp/Brevo proficiency
Preferred skills
English language skills, experience with dynamic content personalization
Technologies
HubSpot, Klaviyo, Mailchimp, Brevo, Claude, ChatGPT, Gemini
Responsibilities
Develop data-driven email campaign strategies and concepts; Plan holistic customer journeys and lifecycle communication; Build and maintain automated email workflows; Write compelling email copy and subject lines; Design visually appealing and technically sound email templates; Analyze campaign performance metrics and optimize based on insights; Collaborate with design, content, and development teams.
Seniority
Senior, hands-on IC
