Sr. Director, Marketing- Defense
Core
Lead and scale the marketing function to drive brand awareness, demand generation, and revenue growth for Blue Yonder Defense Solutions' supply chain planning and control tower products.
Role type
Sr. Director, B2B SaaS Marketing (Defense/Government)
Builds
Integrated marketing campaigns, sales enablement programs, and global event strategies for supply chain autonomous planning solutions.
Domain
Defense/Government contracting within B2B SaaS supply chain and logistics.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic marketing leadership, B2B SaaS marketing, demand generation, marketing operations, budget management, cross-functional collaboration, data-driven decision-making, competitive intelligence, event strategy.
Preferred skills
Government contracting experience, MBA, supply chain/logistics domain expertise.
Technologies
CRM, automation tools, analytics platforms, paid media, SEO/SEM, ABM tools.
Responsibilities
Develop and execute comprehensive marketing strategy aligned with company growth; lead and mentor a high-performing marketing team; oversee marketing technology stack and budget planning; design and execute multi-channel campaigns to drive pipeline; define differentiated messaging and lead competitive intelligence efforts; develop sales enablement tools and training programs; lead global event strategy including trade shows and conferences.
Seniority
Senior, hands-on IC with strategic leadership
