Sr. Director, Marketing- Defense
Core
Lead and scale the marketing function for Blue Yonder Defense Solutions, driving brand awareness, demand generation, and revenue growth for supply chain autonomous planning solutions.
Role type
Sr. Director, B2B SaaS Marketing
Builds
Integrated marketing campaigns, sales enablement programs, and global event strategies for defense and government clients.
Domain
Defense / Government Contracting / Supply Chain Technology
Required skills
Strategic marketing leadership, B2B SaaS experience, demand generation, marketing operations, competitive positioning, sales enablement, event strategy, data-driven decision-making
Preferred skills
MBA, government contracting experience, supply chain/logistics domain knowledge
Technologies
CRM, automation tools, analytics platforms
Responsibilities
Develop comprehensive marketing strategy aligned with growth objectives; lead and mentor a high-performing marketing team; oversee marketing technology stack and budget planning; design and execute multi-channel campaigns; define differentiated messaging and value propositions; support product launches and sales enablement; lead global event strategy.
Seniority
Senior, hands-on IC