Brand Manager (Quản Lý Thương Hiệu)
Core
Strengthen market presence and brand equity in the life insurance sector by developing communication frameworks and leading Brand and Marcom projects.
Role type
Brand Manager
Builds
Brand communication frameworks, campaign roadmaps, and integrated activity plans for mass consumers, agents, and employees.
Domain
Life Insurance / Financial Services
Deliverable
product features
Required skills
Brand strategy, project management, stakeholder engagement, analytical skills, brand governance, campaign execution, digital marketing platforms
Preferred skills
Life insurance or financial services experience
Technologies
Digital marketing platforms
Responsibilities
Develop campaign roadmaps for relevant audiences; Lead and coordinate Brand and Marcom projects across key workstreams; Track and analyze brand performance and market trends; Ensure consistent brand identity across marketing materials; Manage agency and vendor deliverables to comply with brand standards.
Seniority
Mid-level, hands-on IC