Manager, Channel Marketing
Core
Formulating segment-oriented value propositions and developing customized customer engagement tools to facilitate the sales force in presenting products to customers.
Role type
Manager, Channel Marketing
Builds
Customer engagement tools and channel marketing strategies
Domain
Insurance and Financial Services
Deliverable
product features
Required skills
Value proposition formulation, customer needs analysis, stakeholder engagement, project execution, budget management, regulatory compliance, sales tool development
Preferred skills
Finance/Marketing/Business Administration degree, Insurance/Investment qualifications, sales training experience, public speaking, presentation skills
Technologies
N/A
Responsibilities
Conduct brainstorming sessions to identify target market needs and marketing strategies; Engage stakeholders to execute channel marketing plans; Perform post-mortem reviews for projects and initiatives; Manage budget and expenses for Channel Marketing; Ensure compliance with company policies and regulatory guidelines
Seniority
Manager, hands-on leadership