Stage Brand activation et Category Management Mass H/F
Core
Analyze mass market and pharmacy categories, identify growth levers, and prepare 2027 strategy tools for iconic consumer care brands.
Role type
Junior Brand Activation & Category Management Analyst
Builds
Sales support tools (merchandising books, PLV, displays) and 2027 strategic planning assets
Domain
FMCG / Consumer Care / Mass Market
Deliverable
dashboards & analysis
Required skills
Data analysis, competitive intelligence, growth strategy, KPI tracking, stakeholder coordination
Preferred skills
GMS knowledge, retail client experience, drive commerce familiarity
Technologies
BI tools, market panels, qualitative/quantitative study platforms
Responsibilities
Monthly category and brand analysis, growth lever identification, 2027 strategy tool preparation, sales support tool development, innovation KPI monitoring
Seniority
Internship / Junior (Master 2 or final year ESC student)