Performance Marketing Lead Central Europe (m/f/d)
Core
Accelerate sales growth through eCommerce players, owned websites, paid search, and AI-enabled search optimization (SEO, AEO, GEO) for consumer care brands.
Role type
Senior Performance Marketing Lead
Builds
Scalable activation, traffic, conversion, and revenue growth initiatives for Central Europe
Domain
Consumer Care / eCommerce / Digital Marketing
Required skills
Digital and performance marketing strategy, Paid search (PPC/SEM) management, SEO/AEO/GEO optimization, Cross-functional team leadership, Data analytics and visualization, Multi-channel campaign management, Agency and technology partner management
Preferred skills
AI-enabled search result optimization, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Enterprise-minded growth thinking
Technologies
SEO tools, SEM platforms, Affiliate marketing platforms, Social media analytics tools, Advanced marketing analytics platforms, Data visualization tools
Responsibilities
Own Central Europe performance marketing strategy and roadmap, Lead performance plans with priority eCommerce partners, Drive growth of owned websites, Own paid search strategy and execution, Liaise with global functions for integrated SEO/AEO/GEO strategy, Lead and develop the performance marketing team
Seniority
Senior, hands-on IC with team management