Digital Commerce Associate Brand Manager
Core
Drive execution and optimization of digital commerce initiatives for Listerine across retail and social commerce platforms to increase traffic, conversion, and sales.
Role type
Associate Brand Manager (Digital Commerce)
Builds
Digital shelf content, product detail pages, retail media programs, and social commerce strategies for Listerine.
Domain
Consumer Packaged Goods (CPG) / Personal Care / Oral Care
Deliverable
product features
Required skills
Digital commerce strategy, project management, data analysis, cross-functional collaboration, content optimization, performance marketing
Preferred skills
CPG/healthcare category experience, Amazon/Walmart/TikTok Shop platform expertise, digital shelf analytics, agency management, conversion optimization
Technologies
Amazon, Walmart.com, Target.com, TikTok Shop, retail media platforms
Responsibilities
Lead development of best-in-class digital shelf content and product detail pages; monitor sales and performance metrics across key digital platforms; optimize retail media programs and lead test-and-learn initiatives; provide strategic guidance for social commerce assortment and pricing; activate ratings and reviews programs.
Seniority
Associate, hands-on IC
