Senior Marketing Manager Skin Health & Beauty Southern Europe
Core
Developing and executing tactical marketing plans, managing budgets, and driving innovative brand strategies for skin health and beauty brands in Southern Europe.
Role type
Senior Marketing Manager (Brand Strategy & Execution)
Builds
Integrated marketing campaigns, brand narratives, and product portfolios for Neutrogena, Biafine, OGX, and Aveeno.
Domain
Consumer Packaged Goods (CPG), Health & Beauty, Southern Europe
Deliverable
Product features (brand strategies, campaigns, product concepts)
Required skills
Strategic marketing planning, budget management, cross-functional leadership, market analysis, influencer partnership management, talent management, financial modeling
Preferred skills
Sustainability initiative leadership, wellness integration, creative-analytical synthesis, diverse team management, visionary mindset
Technologies
None explicitly stated
Responsibilities
Lead cross-functional teams and external agencies to design integrated marketing campaigns; Develop comprehensive business and brand plans to achieve market leadership; Utilize data-driven insights to craft brand narratives and guide strategic decisions; Champion sustainability and wellness initiatives in brand messaging; Collaborate with R&D to translate scientific advancements into product concepts and manage portfolios; Establish strategic partnerships with influencers and key opinion leaders; Mentor and oversee talent management activities including performance reviews and recruitment; Ensure brand integrity across functions and regions.