Sr. Manager, Category Strategy Rogaine
Core
Develops and deploys global category leadership strategies, retail guidance, and shopper toolkits for the Hair category to drive growth and strengthen retailer partnerships.
Role type
Senior Manager, Category Strategy
Builds
Global Hair category vision, strategic retail guidance, shopper toolkits, and category strategy playbooks
Domain
Consumer Packaged Goods (CPG), Hair/Beauty, Retail Strategy
Deliverable
product features
Required skills
Category Management, Retail Strategy, Trade Marketing, CPG Brand Management, Retail operations knowledge, Storytelling, Stakeholder influence, Strategic planning, Market adaptation, Innovation planning
Preferred skills
Hair/Beauty industry experience
Technologies
N/A
Responsibilities
Lead development of global Hair Category Vision and brand leadership stories; Leverage consumer and shopper insights to develop category solutions; Partner with regional teams to deploy global strategies; Serve as internal authority on Hair shopper needs; Support activation of category capabilities and strategy playbooks; Lead global initiatives for category strategy capabilities; Develop global retail excellence and shopper toolkits
Seniority
Senior Manager, hands-on IC with strategic oversight