Senior Brand Research Specialist
Core
Generate research and insights to manage brand, guide advertising and marketing strategy, and quantify business value across all lines of business.
Role type
Senior Brand Research Specialist (Strategic IC)
Builds
Brand measurement programs, strategic deep dives, executive-ready performance summaries, and self-service data dashboards.
Domain
Marketing Research / Brand Strategy / Advertising Measurement
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
End-to-end qualitative and quantitative research design, brand health tracking, market mix modeling, driver analysis, vendor management, executive communication, statistical analysis, data preparation
Preferred skills
Advanced degree in Marketing/Research, financial services experience, MMM/MTA/attribution collaboration, synthetic data design, workflow automation
Technologies
Microsoft Excel, PowerPoint, SPSS, R, Python, SQL, SAS, Power BI, Tableau
Responsibilities
Assess brand strength and competitive positioning; manage continuous brand measurement across enterprise; design and lead mixed-method research programs; translate driver research into brand strategy guidance; measure and optimize advertising performance; develop executive decision narratives; enable self-service use of brand data; manage research agencies and technology platforms; advance research capabilities with emerging AI and analytics tools
Seniority
Senior, hands-on IC with strategic synthesis
