Senior Analyst, Digital Analytics (L09)
Core
Senior data analyst driving digital data strategy, user behavior analysis, and UX improvements for Synchrony's marketing platforms and digital journeys.
Role type
Senior Individual Contributor Digital Analytics Analyst
Builds
Dashboards, data collection & validation pipelines, and prescriptive analytics solutions for marketing platforms
Domain
Financial Services / Digital Analytics
Deliverable
dashboards & analysis
Required skills
Web analytics (Adobe/Google Analytics), Python, SQL, Tableau, AWS SageMaker, Agile methodology, data visualization, complex problem solving
Preferred skills
Financial services industry experience, cross-functional stakeholder engagement
Technologies
Adobe Analytics, Google Analytics, Python, SAS, SQL, Tableau, AWS SageMaker
Responsibilities
Drive digital data strategy including data collection, validation, and feature performance measurement; Build and manage dashboards to analyze user behavior and identify UX friction points; Partner with marketing, technology, and digital teams to implement strategic priorities; Lead internal initiatives and special projects
Seniority
Senior, hands-on IC
