Brand Manager - Industry Thought Leadership
Core
Plans and implements integrated thought leadership campaigns and programs focused on awareness and adoption, translating industry-focused brand strategy into consistent execution across content, campaigns, events, and experiences.
Role type
Manager-level brand manager (industry thought leadership)
Builds
Integrated thought leadership campaigns, programs, and brand assets
Domain
B2B Legal Data Intelligence / Marketing
Deliverable
product features
Required skills
Brand Management, Brand Strategy, Budget Management, Digital Marketing, Public Relations (PR), Marketing Communications (MarCom), Business Development, Marketing Management, Sales Management
Preferred skills
People management, Coaching, Performance development, Multi-channel campaign execution, AI integration for content consistency
Technologies
AI tools for content consistency
Responsibilities
Plan and implement integrated thought leadership campaigns; Analyze campaign impact and share insights; Evolve positioning and messaging based on market dynamics; Own messaging and editorial guidance; Activate and manage industry expert cohorts; Manage a senior specialist; Consider AI role in content consistency
