(Senior) CRM Manager (m/w/d)
Core
Planning, creating, and optimizing email and WhatsApp campaigns across the entire customer lifecycle to drive retention, activation, and loyalty.
Role type
Senior CRM Manager
Builds
Email and WhatsApp marketing campaigns, customer lifecycle automations, and CRM strategy
Domain
D2C / E-Commerce
Required skills
CRM strategy, lifecycle marketing, campaign performance analysis, A/B testing, customer experience design, cohort analysis, CLV analysis, Klaviyo, WhatsApp tools, multi-market management
Preferred skills
Abo-based models, multi-product models
Technologies
Klaviyo, Klar, WhatsApp tools (Charles)
Responsibilities
Plan, create, and optimize email and WhatsApp campaigns; Develop and evolve CRM strategy; Analyze campaign performance and derive optimizations; Design and manage A/B tests; Drive customer experience development
Seniority
Senior, hands-on IC