CRM & Retention Manager – Automation & AI (m/w/d)
Core
Building and managing automated CRM and retention marketing systems (email, WhatsApp) to drive revenue and customer lifetime value using AI and predictive segmentation.
Role type
Senior CRM & Retention Manager (Marketing Automation)
Builds
Automated customer lifecycle flows, predictive segmentation models, and retention programs
Domain
D2C E-commerce / Health & Supplements
Deliverable
production ML models
Required skills
CRM/Marketing Automation, AI tools, Predictive Analytics, Campaign Strategy, Data Analysis, System Design
Preferred skills
WhatsApp Marketing, Subscription Management, HTML/CSS, API Integrations
Technologies
Klaviyo, Make, Claude, ChatGPT
Responsibilities
Design and build automated flows across the customer lifecycle; Implement AI for predictive segments and copy testing; Manage campaign calendars and optimize for revenue per recipient; Develop and optimize subscription programs; Measure and report on CRM KPIs.
Seniority
Mid-Senior, hands-on IC
