206588 - BI Analyst
Core
BI Analyst focused on extracting, transforming, and analyzing data to generate insights for strategic business decisions in Ecommerce and Digital Marketing.
Role type
BI Analyst
Builds
dashboards & analysis
Domain
Ecommerce, Digital Marketing
Deliverable
dashboards & analysis
Required skills
Google Analytics 4 (GA4), Tableau, SQL, Ecommerce experience, Digital Marketing experience, campaign performance analysis, attribution modeling, contactability metrics
Preferred skills
BigQuery, AI tools for data analysis
Technologies
Google Analytics 4, Tableau, SQL, BigQuery
Responsibilities
Extract, transform, and analyze data from various sources; Analyze Ecommerce and Digital Marketing campaign performance; Evaluate campaign metrics, attribution models, and user behavior; Develop and maintain Tableau dashboards for KPIs; Use GA4 to analyze traffic, behavior, and conversions; Execute SQL queries for data extraction and validation; Identify trends and improvement opportunities; Communicate findings and insights to business and marketing teams.
