Fractional Strategy Director (Brand Strategy)
Core
Lead strategic direction and quality for branding projects, guiding strategists and collaborating with creative teams to build brand platforms and positioning.
Role type
Senior IC brand strategy director (fractional)
Builds
Brand strategies, positioning frameworks, and brand architectures for diverse international clients
Domain
Branding and creative agency
Required skills
Brand positioning, brand architecture, consumer research, strategic insights, team leadership, client workshop facilitation, proposal scoping, analytical thinking, storytelling, presentation skills
Preferred skills
Business strategy or management consulting background, experience with CIS markets, AI tools for research/workflows, fractional leadership experience
Technologies
N/A
Responsibilities
Define strategic direction for branding projects from research to platform development; Lead and guide strategists and researchers; Review and approve strategic deliverables; Facilitate workshops and present to C-level stakeholders; Contribute to new business development and proposal scoping; Develop and improve agency strategy methodologies
Seniority
Senior, hands-on IC