Senior Content Marketing Manager
Core
Architect the complete lifecycle of B2B content strategy, execution, and distribution to drive market awareness, engagement, and pipeline for RevOps, Sales, and Finance audiences.
Role type
Senior Content Marketing Manager (B2B SaaS)
Builds
High-velocity distribution engine across social and owned channels; cornerstone content atomized for blog, video, podcasts, and sales enablement.
Domain
B2B SaaS / Sales Performance Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (content assets & campaigns)
Required skills
B2B content strategy, thought leadership development, organic social management, SEO and content analytics, editorial governance, cross-functional collaboration, external vendor coordination, data-driven experimentation
Preferred skills
B2B SaaS for RevOps/Sales experience, executive ghostwriting, original research programs
Technologies
CMS platforms, SEO suites, analytics tools, social scheduling/listening tools, project management software, marketing automation platforms
Responsibilities
Build and evolve company-wide content strategy aligned to growth priorities; manage integrated content and social calendars; define organic brand awareness motion and social voice; partner with customers and SMEs to develop market-shaping narratives; lead development of cornerstone content across multiple formats; establish editorial governance models; collaborate with Product Marketing, Growth, and Sales to align content with business goals; measure and report on content performance to drive growth.
Seniority
Senior, hands-on IC