Product Marketing Engineer | MPP
Core
Develop business plans, marketing strategy, and forecasts for assigned product lines while maintaining customer requirements and identifying marketing opportunities.
Role type
Product Marketing Engineer (PME)
Builds
Product positioning, messaging, and go-to-market strategies for new and existing products
Domain
Electrical engineering / Industrial technology
Deliverable
product features
Required skills
Business planning, market forecasting, customer requirement analysis, product positioning, competitive landscape analysis, cross-functional collaboration, project management
Preferred skills
Stakeholder relationship management, strategic communication, rapid system/process adoption, analytical problem-solving, team collaboration, initiative, time management
Technologies
None explicitly stated
Responsibilities
Drive DINs to DWINs to grow NR while maintaining profitability; Maintain close relationships with top tier one customers and account managers; Develop product positioning and messaging; Plan, manage and execute marketing activities during the product life cycle; Review competitive landscape and build strategies to address gaps; Interface with customers and field sales/applications; Follow up on opportunities including price escalations and sampling; Collaborate with cross-functional teams on price, campaigns, and launches