Web Marketing Program - Digital Experience Operations
Core
Leverage data insights to enhance customer experience across multiple channels through sales and marketing automation, personalization, and segmentation.
Role type
Junior Digital Experience Operations Analyst
Builds
Sales and marketing programs optimized via data insights
Domain
B2B Technology Marketing / Digital Experience
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Data analysis, Customer Data Platform (CDP) usage, Marketing technology proficiency, KPI analysis, SQL, BI tools (Data Studio)
Preferred skills
Marketing strategy development, Martech platform experience (CDPs, ESPs, CRMs), Internship experience
Technologies
SQL, Data Studio, CDPs, ESPs, CRMs
Responsibilities
Guide creation and optimization of sales and marketing programs using data, Develop audience segments for digital channels, Analyze key performance indicators to improve program performance, Experiment with innovative solutions to challenge the status quo
Seniority
Entry-level (Career Accelerator Program)