Product Marketing Engineer
Core
Develop business plans, marketing strategies, and forecasts for automotive radar product lines while managing customer opportunities from demand creation to revenue management.
Role type
Product Marketing Engineer (Automotive Radar)
Builds
Product positioning, marketing strategies, and revenue growth for automotive sensing solutions
Domain
Automotive / Low Power Radar / Embedded Systems
Deliverable
product features
Required skills
Business planning, marketing strategy, customer requirement analysis, product positioning, competitive landscape analysis, cross-functional collaboration, opportunity management
Preferred skills
Embedded systems understanding, stakeholder relationship building, strategic communication, project delivery, analytical problem-solving
Technologies
Automotive radar systems, embedded systems
Responsibilities
Drive demand-in-to-demand-win (DINs to DWINs) to grow net revenue while maintaining profitability; Maintain relationships with top-tier customers and account managers; Develop product positioning and messaging to differentiate products; Plan and execute marketing activities across the product lifecycle; Review competitive landscape to address gaps; Interface with field sales and applications teams; Follow up on opportunities including price escalations and sampling activities.
Seniority
Mid-level, hands-on IC