AI Visibility & Search Strategy Specialist | GEO/SEO
Core
Define and execute strategy to improve how Texas Instruments' technology is perceived by LLMs and Search Engines through Generative Experience Optimization (GEO) and high-level content strategy.
Role type
Senior IC AI Visibility & Search Strategy Specialist
Builds
Actionable recommendations for business visibility, new metrics, dashboards, and testing protocols for GEO/SEO performance.
Domain
Technology / Generative AI / Search Engine Optimization
Deliverable
production ML models | product features | dashboards & analysis
Required skills
GEO/AEO strategy, LLM architecture understanding, Search Engine algorithm knowledge, Web optimization, Data analytics and visualization, JSON-LD/Schema.org structured data, HTML/JavaScript/CSS proficiency, Project management, Stakeholder influence
Preferred skills
Startup mindset, Curiosity about LLM evolution, Ability to work with large product catalogs
Technologies
JSON-LD, Schema.org, HTML, JavaScript, CSS
Responsibilities
Refine SEO and LLM visibility strategy based on real-time learnings; Identify new success metrics and methodologies; Act as a bridge between cross-functional teams (content, IT, UX); Propose bold ideas and testing protocols; Analyze visibility scores and present insights to stakeholders.
Seniority
Senior, hands-on IC
