Design Lead, Social (Remote)
Core
Design end-to-end experiences for paid social campaigns, including ad creatives, landing pages, quizzes, and comparison tools to drive user acquisition and conversion.
Role type
Senior individual contributor design lead (growth & paid social)
Builds
Mobile-first landing pages, interactive tools (quizzes, calculators), and social ad creatives for Forbes Advisor's paid traffic channels.
Domain
Digital product design, performance marketing, and consumer finance.
Required skills
End-to-end digital experience design, visual craft (typography, hierarchy, art direction), mobile-first design, conversion optimization, AI-assisted design workflows, performance marketing metrics (CTR, CPL, CPA), prototyping, design systems.
Preferred skills
Paid social creative execution (Meta), demand generation strategy, AI tool proficiency (Claude Code, Midjourney, Runway), motion/video design, front-end familiarity (HTML, CSS, React), financial services domain knowledge.
Technologies
Meta Ads, AI tools (Claude Code, Cursor, v0, Midjourney, Runway, Higgsfield), After Effects, Premiere, CapCut, React, HTML, CSS.
Responsibilities
Design full experiences from social ad click-through to conversion; concept diverse creative directions; align ad creative with post-click destination; implement AI into design workflows; analyze performance data to iterate designs; build reusable design systems; mentor designers on visual craft and AI workflows.
Seniority
Senior, hands-on IC with mentorship responsibilities.