Technical Business Analyst
Hybrid
Core
Key link between business, marketing, and technology teams to translate complex requirements into technical outcomes for modernizing marketing technology and customer engagement.
Role type
Senior Technical Business Analyst (MarTech Transformation)
Builds
MarTech and marketing automation initiatives across multiple releases
Domain
Marketing Technology (MarTech) and Customer Engagement
Deliverable
product features
Required skills
Requirements gathering and analysis, Stakeholder engagement, Solution design support, Testing and implementation support, Data set analysis, Platform configuration
Preferred skills
Large enterprise transformation experience, Marketing automation strategy expertise
Technologies
Pega Customer Decision Hub, Braze, Salesforce Marketing Cloud, Adobe Experience Manager