SEO Specialist
Core
Drive organic visibility and qualified traffic for Nationwide's digital presence through technical SEO, content optimization, and emerging AI-driven search strategies.
Role type
SEO Specialist
Builds
Nationwide's website visibility and search performance across traditional and AI-powered discovery platforms
Domain
Financial Services / Digital Marketing
Required skills
Technical SEO, keyword research, content optimization, structured data management, search trend analysis, data interpretation, stakeholder collaboration
Preferred skills
Experience with Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)
Technologies
Google Search Console, GA4, Conductor, Screaming Frog
Responsibilities
Conduct keyword research and competitor analysis, implement technical SEO improvements (site architecture, indexing, structured data), monitor SEO performance using data insights, collaborate with content and engineering teams, shape AI-driven search strategies
Seniority
Mid-level, hands-on IC