Head of Brand Strategy & Campaign Delivery, Asset Management, London
Core
Define and deliver global brand strategy and campaign delivery aligned to corporate and commercial objectives, leading expansion into new geographies and overseeing advertising asset production.
Role type
Head of Brand Strategy & Campaign Delivery
Builds
Global brand strategies, campaign roadmaps, and advertising assets for an asset management firm
Domain
Asset Management / Brand Strategy
Deliverable
product features
Required skills
Global brand strategy, campaign delivery, strategic brief development, agency partnership management, advertising asset production oversight, new geography expansion
Preferred skills
None stated
Technologies
None stated
Responsibilities
Define and deliver global brand strategy and campaign delivery; Set annual brand and campaign roadmap; Own strategic briefs covering objectives, target audiences, key messages, and KPIs; Lead expansion into new global geographies; Translate distribution priorities into effective campaign strategies; Lead agency partnerships for creative, media and production; Oversee advertising asset production, workflows and on-time delivery
Seniority
Senior, hands-on IC