Head of Creative
Core
Lead creative direction and production for a multi-disciplinary studio serving brand and high-volume growth marketing needs for Allica Bank.
Role type
Senior IC creative director (Head of Creative)
Builds
Brand assets, digital/video/motion content, and high-volume performance creative (landing pages, ad variants) for Allica Bank's SME customers.
Domain
Fintech / Financial Services
Required skills
Creative direction, hands-on craft (brand, copy, design, motion/video), team leadership, production process management, AI tooling integration, design systems, commercial acumen
Preferred skills
Regulated marketing experience, financial promotions experience
Technologies
AI tools for creative production, design systems, no-code tooling
Responsibilities
Set creative direction across all touchpoints, lead and manage a 7-person multi-disciplinary team, own end-to-end production process, partner with Growth/Digital Acquisition on SLAs and templating, drive AI adoption roadmap, ensure brand consistency.
Seniority
Senior, hands-on IC