Senior Marketing Manager- Burson
Core
Develop and deliver a focused UK marketing strategy to build brand awareness, distinctiveness, and demand for Burson, a global communications leader.
Role type
Senior Marketing Manager (B2B/Professional Services)
Builds
Marketing programmes, thought leadership content, events, and a modern marketing engine using AI and automation.
Domain
Strategic Communications / Professional Services
Deliverable
product features
Required skills
B2B marketing strategy, thought leadership development, editorial judgement, storytelling, commercial instinct, AI-enabled marketing, stakeholder engagement, event management, data measurement.
Preferred skills
Experience in strategic communications, consulting, or creative industries, knowledge of the communications landscape, proactive relationship building.
Responsibilities
Develop UK marketing strategy, strengthen profile among priority clients and prospects, build thought leadership and editorial programmes, identify key moments to lead conversations, create events and experiences programme, showcase best work through case studies, build a modern marketing engine using AI and automation.
Seniority
Senior, hands-on IC