Specialist, Product Management - Bancassurance, Consumer Banking
Core
Develop and implement marketing plans, strategies, and promotional programs to drive bancassurance sales and customer engagement within the consumer banking sector.
Role type
Specialist, Product Management (Bancassurance)
Builds
Marketing campaigns, promotional programs, and customer communication plans for insurance and banking products.
Domain
Consumer Banking / Bancassurance
Deliverable
product features
Required skills
Marketing strategy, campaign management, stakeholder management, data analysis, budget planning, content marketing, digital marketing, social media marketing, bilingual communication (English/Chinese)
Preferred skills
Insurance/Bancassurance experience, event planning
Technologies
Digital marketing tools, social media platforms
Responsibilities
Collaborate on concept, development, and implementation of marketing plans; evaluate marketing campaigns and optimization metrics; plan and organize customer and internal staff events; align with frontline on objectives and go-to-market plans; develop customer communication plans; facilitate communication between bancassurance, insurance partners, and frontline.
Seniority
Specialist, individual contributor