Specialist, Product Management - Bancassurance, Consumer Banking
Core
Formulate and execute strategy for bancassurance products (life & GI insurance) and digital marketing initiatives to drive sales penetration and cross-selling within DBS Consumer Banking.
Role type
Senior Product Manager (Bancassurance & Digital Marketing)
Builds
Insurance propositions, digital marketing campaigns, sales incentive programs, and data-driven propensity models for bancassurance.
Domain
Consumer Banking & Bancassurance
Deliverable
product features
Required skills
Strategic planning, regulatory navigation, compliance management, data analytics, cross-functional leadership, stakeholder management, budget management, product lifecycle management.
Preferred skills
Experience in legal firms or consulting, deep knowledge of financial regulations, AI/ML application in sales.
Technologies
Data analytics tools, AI/ML platforms, digital marketing platforms, CRM systems.
Responsibilities
Lead channel and customer marketing teams to execute sales programs and events; formulate strategies for online life & GI business; leverage customer data to build propensity models for insurance sales; enhance sales tools and digital marketing messages; manage budget and governance for sales allowances; collaborate with insurance partners on ecosystem development.
Seniority
Senior, hands-on IC