Director, SMB Product Marketing, Financial Value-Added Services
Core
Define and execute go-to-market strategy for SMB Merchant Solutions Financial Services portfolio, including Clover Card and future financial products.
Role type
Director, SMB Product Marketing
Builds
SMB Financial Services portfolio (Clover Card, future financial products)
Domain
Fintech, Payments, Banking
Deliverable
product features
Required skills
go-to-market strategy, product commercialization, campaign planning, product positioning, stakeholder alignment, data-driven decision-making, merchant acquisition strategies
Preferred skills
credit card marketing, commercial card marketing, lending products, embedded finance, card network partnerships, co-marketing programs, AI-driven marketing
Technologies
Clover Card
Responsibilities
Define and scale go-to-market operating model, lead go-to-market planning for new products, develop product positioning and messaging, drive merchant acquisition and retention, monitor KPIs for campaign success, build relationships with external partners
Seniority
Director, strategic leadership
