First Vice President, Customer Growth Strategy
Core
Develop and execute the overall Customer Growth Strategy for Privilege Banking across Upgrades, Referrals and Partnerships to acquire and grow the Bank's affluent customer base.
Role type
Senior strategy-level customer growth leader (Privilege Banking)
Builds
Sustainable growth engines for the Privilege Banking franchise
Domain
Banking / Wealth Management / ASEAN Markets
Deliverable
product features
Required skills
Strategic planning, customer acquisition strategy, partnership development, data analysis, stakeholder management, process optimization, cross-functional leadership, market insights, conversion optimization, operating model design
Preferred skills
Experience in offshore referral programs, digital enablement, ecosystem building, governance framework design
Technologies
Digital platforms, data analytics tools, CRM systems
Responsibilities
Develop and execute the overall Customer Growth Strategy for Privilege Banking across Upgrades, Referrals and Partnerships; Identify and evaluate new sources of affluent customer acquisition across internal and external ecosystems; Lead the end-to-end ASEAN Offshore Referral programme; Drive acquisition opportunities arising from internal business functions and customer touchpoints; Develop strategic recommendations to strengthen acquisition effectiveness and commercial performance; Define and monitor key acquisition metrics across pipeline, leads, conversion, funded accounts, AUM and revenue.
