SVP Senior Regional Marketing Manager
Core
SVP Senior Regional Marketing Manager driving a 360-degree marketing approach for Citi Private Bank's NAM region, focusing on thought leadership, event management, and digital strategy for UHNW clients.
Role type
Senior IC regional marketing manager (private banking)
Builds
Thought leadership agendas, client/prospect events, digital content strategies, and regional marketing initiatives
Domain
Financial services / Private banking / Wealth management
Required skills
Thought leadership strategy, end-to-end event management, social media strategy, marketing performance tracking, stakeholder engagement, competitive intelligence, regulatory compliance
Preferred skills
Financial services marketing experience, UHNW client landscape knowledge, mentoring ability, multi-priority management
Technologies
Salesforce CRM, LinkedIn
Responsibilities
Shape thought leadership agenda and content themes; manage end-to-end client and prospect events; develop social media and digital marketing strategy; track marketing performance and ROI; engage with senior business leaders and bankers; conduct competitive benchmarking; ensure regulatory compliance in all activities
Seniority
Senior, hands-on IC with strategic contribution