CareerPlan

Associate Director, Customer Digital Business Development

Hong Kong, Hong Kong, HKFull-time2026-10-17 → 2026-11-07

Core

Manage AIA's wellness program, drive agency engagement, and lead business development to support insurance product sales and customer acquisition.

Role type

Senior business transformation and business development leader

Builds

Wellness programs, agency activation campaigns, and digital engagement initiatives

Domain

Insurance and healthcare

Required skills

Business transformation, program management, strategic analysis, stakeholder management, presentation development, agency engagement, cross-functional leadership

Preferred skills

Insurance agency distribution experience, large-scale change initiatives, digital engagement

Technologies

None stated

Responsibilities

Manage overall wellness program and agency engagement; translate business objectives into execution plans; lead business development and go-to-market strategies; drive cross-functional alignment; develop performance reports and executive presentations; oversee engagement campaigns and member events

Seniority

Senior, hands-on IC