Associate Director, Product Marketing
Core
Shape product value propositions and lead end-to-end product marketing and go-to-market strategy for new and existing life insurance products.
Role type
Associate Director, Product Marketing
Builds
Integrated go-to-market strategies, product launch activations, and client-facing sales stories for life insurance products.
Domain
Life Insurance / Financial Services
Deliverable
product features
Required skills
Product positioning, go-to-market strategy, stakeholder management, project leadership, commercial acumen, content development, market insights analysis
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop product value propositions aligned with features and target audience; Lead integrated go-to-market strategies for new product launches; Create product marketing content for client and distributor touchpoints; Monitor market trends and client needs to refine product positioning; Partner with distribution leaders to build buy-in on product approaches; Coach and develop team members to advance capabilities.
Seniority
Senior, hands-on IC with people management
