Staff Product Marketing Manager (Remote)
Core
Architect go-to-market (GTM) strategy for the Accounting Channel, driving acquisition, retention, and enablement for BILL's financial automation platform.
Role type
Staff Product Marketing Manager (B2B SaaS/Fintech)
Builds
GTM strategy, positioning, messaging, and enablement systems for the Accounting Channel
Domain
Fintech / Financial Automation / Accounting Software
Deliverable
product features
Required skills
GTM strategy, B2B SaaS marketing, channel sales enablement, market research, competitive analysis, stakeholder influence, roadmap prioritization, audience segmentation, pricing strategy
Preferred skills
Fintech experience, accounting/finance professional targeting, managed sales motion experience, training playbook development, pricing strategy
Technologies
None explicitly stated
Responsibilities
Architect GTM strategy for the Accounting Channel; Set KPIs with Sales and Product; Influence roadmap and investment decisions; Serve as the champion for accountants; Lead audience segmentation, positioning, and messaging; Lead complex, multi-team launches and programs; Partner with Sales to deliver enablement content; Run win/loss, competitive, and funnel analysis
Seniority
Staff, hands-on IC with strategic scope
