SVP, Marketing Technology & Customer Lifecycle Strategy
Core
Architecting data, technology, analytics, and operating models to drive an AI-first marketing transformation, enabling better audience understanding, decisioning, and commercial impact across institutional, wealth, and intermediary channels.
Role type
SVP, Marketing Technology & Customer Lifecycle Strategy
Builds
Governed AI workflows for insight generation, decisioning, targeted content creation, and optimization; integrated marketing data and technology capabilities.
Domain
Financial Services (Asset Management/Wealth Management) + Marketing Technology & AI
Deliverable
production ML models
Required skills
Enterprise marketing technology leadership, customer data architecture, identity resolution, consent management, predictive modeling, propensity scoring, generative AI deployment, marketing mix modeling, ROI analytics, stakeholder influence
Preferred skills
Asset management or wealth management industry experience, regulated financial services background
Technologies
CRM, marketing automation, analytics systems, APIs, generative AI, machine learning
Responsibilities
Lead customer data transformation and aggregation; build segmentation and decision intelligence tools; identify and scale AI applications for content and targeting; create consistent measurement frameworks for attribution and ROI; establish privacy and AI governance controls; manage technology vendors and budgets.
Seniority
Senior, strategic leadership & hands-on execution
