Senior Manager, Brand and Marketing (Sponsorship)
Core
Develop and deliver strategic sponsorships and external partnerships to strengthen brand awareness, deepen client engagement, and support sustainable business growth for Sun Life Hong Kong.
Role type
Senior Manager, Brand and Marketing (Sponsorship)
Builds
Integrated activation programmes, events, campaigns, and engagement initiatives across paid, owned, and earned channels.
Domain
Financial services / Insurance / Marketing
Deliverable
product features
Required skills
Sponsorship strategy development, partnership negotiation, end-to-end activation planning, budget management, stakeholder alignment, KPI definition, project governance
Preferred skills
Experience in insurance or financial services
Technologies
None stated
Responsibilities
Develop and execute sponsorship strategy aligned with brand and business priorities; Identify and assess sponsorship opportunities based on strategic fit and ROI; Build and maintain relationships with rights holders, organizations, and vendors; Lead end-to-end planning and execution of sponsorship activations; Define objectives, KPIs, and measurement frameworks; Manage budgets, timelines, and resources for multiple concurrent initiatives.
Seniority
Senior Manager, strategic leadership and execution