Strong Junior/Middle Marketing Analyst, Prom, 24791
Core
Marketing Analyst supporting the Performance Marketing team by analyzing campaign results, automating reporting, and identifying data discrepancies to drive data-driven decisions for the marketplace.
Role type
Junior/Middle Marketing Analyst
Builds
Marketing dashboards and automated reporting for the Performance Marketing team
Domain
E-commerce / Performance Marketing
Deliverable
dashboards & analysis
Required skills
SQL, BI tools (Tableau, Looker Studio, Power BI), data quality verification, marketing metrics analysis (ROAS, ROMI, CPA, CAC), data discrepancy investigation
Preferred skills
Python (pandas), BigQuery, PySpark, GA4, Firebase, Adjust, Google Ads, Meta Ads, e-commerce/CPA background
Technologies
SQL, Tableau, Looker Studio, Power BI, GA4, Firebase, Adjust, BigQuery, PySpark, Python
Responsibilities
Prepare regular reports and conduct ad-hoc analyses for the Performance Marketing team; Automate data reconciliation with CPA partners and ad channels; Verify event tracking and conversion accuracy across ad systems and analytics tools; Maintain and develop existing dashboards; Analyze data from GA4, Firebase, and Adjust to identify performance gaps; Evaluate campaign efficiency using ROAS, ROMI, CPA, and CAC metrics; Provide actionable insights and recommendations to optimize ad spend.
Seniority
Junior/Middle, hands-on IC