Growth Marketing Manager
Core
Own end-to-end marketing strategy and execution for ArboScale, a SaaS platform for tree care companies, managing client campaigns and building a repeatable acquisition funnel.
Role type
Growth Marketing Manager (B2B SaaS/Field Services)
Builds
Client acquisition funnels, paid advertising campaigns, local SEO strategies, and organic content for tree care businesses.
Domain
B2B SaaS, Digital Marketing, Field Services (Tree Care/Arboriculture)
Required skills
Google Ads management, Local SEO, GA4/GTM, Paid Social (Meta Ads), Client relationship management, Data analysis, Process documentation, B2B SaaS marketing experience
Preferred skills
Google Local Services Ads, Landing page platforms (Webflow/Unbounce/WordPress), Copywriting, Case study development, US/UK/Australian market experience
Technologies
Google Ads, Google Analytics 4, Google Tag Manager, Meta Ads, Google Business Profile, Webflow, Unbounce, WordPress
Responsibilities
Manage end-to-end Google Ads and Meta Ads campaigns for clients; Execute local SEO strategies including GBP optimization and local landing pages; Serve as primary marketing contact for clients and present performance reports; Build and optimize paid and organic acquisition campaigns for ArboScale; Develop marketing playbooks and standardize onboarding workflows; Collaborate with Sales to convert marketing leads into paying clients.
Seniority
Mid-Senior, hands-on IC