Influencer Marketing & Partnerships Lead (all genders)
Core
Lead influencer marketing strategy and partnerships for Yoshi en tea brand and a new skincare venture, scaling presence in the DACH region.
Role type
Influencer Marketing & Partnerships Lead
Builds
Influencer campaigns, brand reputation, and strategic partnerships for tea and skincare products
Domain
FMCG / Beauty / Health & Wellness
Deliverable
product features
Required skills
Influencer strategy, partnership negotiation, team leadership, event management, data analysis, creative campaign planning
Preferred skills
DACH influencer ecosystem knowledge, startup experience, tea culture passion
Technologies
None stated
Responsibilities
Scale influencer marketing strategy for Yoshi en, identify and collaborate with top-tier influencers, oversee campaign execution and performance analysis, mentor a Junior Influencer Marketing Specialist, plan and execute influencer events, develop strategic plans for a new skincare brand
Seniority
Senior, hands-on IC