Performance marketing manager
Core
Trainee Performance marketing manager responsible for creating, managing, and optimizing Meta Ads campaigns, monitoring lead quality, and analyzing landing page heatmaps to improve conversion.
Role type
Trainee performance marketing manager
Builds
Paid advertising campaigns and lead generation for 5 educational brands across 9 markets
Domain
EdTech / Digital Marketing
Required skills
Meta Ads management, lead quality monitoring, KPI tracking, landing page analysis, hypothesis generation, data analysis, digital marketing theory
Preferred skills
Digital/Performance Marketing courses, marketing metrics knowledge (CPM, CTR, CPC, ROI, ROAS, LTV, CAC)
Responsibilities
Create, manage, and optimize Meta Ads campaigns; Monitor lead quality and control costs against KPIs; Participate in meetings with international teams; Collaborate with producers, copywriters, and designers; Analyze landing page heatmaps and develop conversion hypotheses; Generate new approaches and formats for campaign efficiency
Seniority
Trainee (0-1 years experience)