Executive Director, Chase Auto Content Marketing
Core
Lead content marketing strategy for Chase Auto to drive customer discovery and engagement across search, social, and AI-driven platforms throughout the vehicle buying and financing journey.
Role type
Executive Director, Content Marketing (Head of Content)
Builds
Content strategies, organic social media programs, influencer partnerships, and AI-optimized content architectures for auto financing.
Domain
Automotive Finance / Consumer Financial Services
Deliverable
product features
Required skills
Content strategy leadership, AI-driven search and agentic platform activation, journey mapping, cross-channel planning, performance analytics, team management, executive communication, creative direction, affiliate partnership management.
Preferred skills
MBA, Auto/Retail industry expertise, Consumer financial services experience, Legal/Compliance partnership experience.
Technologies
AI-driven discovery tools, SEO platforms, Social media management tools, Analytics platforms.
Responsibilities
Develop comprehensive content marketing strategies aligned with business goals; Lead and coach a high-performing content team; Map content needs across the full customer journey; Drive visibility in AI-powered search and agentic platforms; Manage influencer and affiliate programs; Create executive-level briefs and presentations.
Seniority
Executive Director, Strategy & Leadership
