Marketing Director
Core
Lead global marketing strategy and team for a SaaS brand intelligence platform, driving customer acquisition via performance and content marketing.
Role type
Senior Marketing Director (SaaS)
Builds
Brand24 and portfolio products (social listening, brand intelligence, marketing analytics)
Domain
SaaS, Digital Marketing, Brand Intelligence
Required skills
Performance marketing leadership, Content marketing leadership, Team management, Data analysis, Strategic planning, Budget allocation, Cross-functional collaboration, SEO knowledge, Paid acquisition expertise, AI marketing integration
Preferred skills
Scaling international B2B SaaS, Enterprise marketing, Generative Engine Optimization (GEO), Product-led growth, AI-powered marketing tools
Technologies
AI tools, Automation platforms, SEO tools, Analytics platforms
Responsibilities
Lead and develop marketing team, Own and execute marketing strategy, Drive performance and content marketing channels, Oversee SEO, social media, brand, and product marketing, Drive measurable business growth, Make data-driven decisions, Collaborate with Product, Sales, and leadership, Allocate budgets and resources, Explore AI and automation opportunities
