Principal Associate, Brand- Market Research and Social Insights
Core
Strategic researcher translating real-time social conversations and customer feedback into actionable insights to shape business strategies, products, and communications for Capital One Auto.
Role type
Principal Associate, Brand Market Research and Social Insights
Builds
Actionable insights, critical reporting, custom dashboards, and brand reputation monitoring for B2C & B2B automotive market.
Domain
Automotive industry, Financial services, Social media analytics
Deliverable
Dashboards & analysis
Required skills
Social listening, market research, digital marketing, data analysis, stakeholder management, project management, executive communication, Google Suite proficiency
Preferred skills
Enterprise social listening tools (Sprinklr, Brandwatch, etc.), financial services experience, automotive industry experience
Technologies
Sprinklr, Brandwatch, Sprout, Synthesio, Meltwater, Netbase Quid, Pendulum Intelligence, Google Suite
Responsibilities
Translate social conversations into business strategies, monitor brand reputation anomalies, lead insights discovery and theme curation, manage vendor relationships for social listening, track competitive automotive trends, organize KPIs for compelling outcomes
Seniority
Principal, strategic execution and stakeholder leadership